Live on client stores
Funnel and CRO case studies
What we built for DTC brands on Shopify, why we built it that way, and what it did. Every page in these case studies is live on the brand's store.
- Primal VikingMen's testosterone supplement
Primal Viking: $1.72M in net sales through quiz funnels
Primal Viking sells a testosterone supplement to men from 30 to 55 who deal with low energy and belly fat. We built their cold traffic funnels as quizzes on native Shopify templates, then tested short against long, emojis against photos, and one offer against another.
$1.72M
net sales through the quiz funnels
1.43M
quiz sessions, January to September 2026
+61%
net sales per session, short Reindeer quiz over the long control
Long 1.39% 
Short 2.46% 
Emoji 1.62% - LumervalSupplement for women after 35
Lumerval: five funnel formats, one offer
Lumerval sells a daily supplement to women over 35 who feel their energy and skin slipping. We built every format their ads could send traffic to, each one a theme template that takes a new angle without a new build.
5
funnel formats, each a reusable template
18
steps in the diagnostic quiz
3
advertorial angles on one structure
Listicle 
Quiz 
Advertorial
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
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