Done for you on Shopify
Listicle landing pages for cold traffic
A listicle gives the visitor a short numbered list of reasons. It is quick to read on a phone, and it teaches the problem before it asks for the sale. We write, design and code them into your Shopify theme.
When a listicle is the right page.
Use a listicle when the ad makes a claim that needs a few reasons behind it, and the visitor will skim before they read. It sits between a short product page and a long advertorial.
It also works when you need many pages for many ad angles. The structure stays the same and the reasons change.
Step by step
How we build a listicle.
- 1
A trust row near the top
Rating, number of reviews, where it is made and the guarantee, in one row under the headline. The visitor sees proof before the argument starts.
- 2
Reasons about the problem first
The first reasons explain the problem and its cause. They don't mention the product.
- 3
The product shows up near the end
On a seven-reason page the product comes in at reason six. By then the visitor already agrees with the problem, so the offer lands on someone who is ready for it.
- 4
A bridge to the buy box
A short section ties the list to the offer, then the buy box shows your bundles.
- 5
Doubts, then reviews
Real questions buyers ask, answered under the offer, then reviews and a last call to action.
Built once, reused for every angle.
Every listicle we build is a section template in your theme. The next angle is new copy on the same template, not a new build, so a winning ad gets its own page within days.
For Lumerval we built three listicles on one template: the root-cause control, a page about looking tired, and a page for people on GLP-1 drugs.
Case study
Lumerval: five funnel formats, one offer
Lumerval sells a daily supplement to women over 35 who feel their energy and skin slipping. We built every format their ads could send traffic to, each one a theme template that takes a new angle without a new build.
5
funnel formats, each a reusable template
18
steps in the diagnostic quiz
3
advertorial angles on one structure
Our work
Listicles we built for clients.
Each one is live on the brand's Shopify store. Open one to see it.
See what we would build first on your store.
On a free strategy call we go through your store and your numbers. You leave with the first pages and tests we would run.
Free, on YouTube
The listicle structure we use, section by section.
The whole structure, filmed and explained on real client pages.
Watch on YouTube (opens in a new tab)
Questions founders ask us.
The ones that come up on almost every call.
Keep reading
More pages we build.
Advertorials
Advertorials written for the stranger who just clicked your ad
An advertorial reads like an article and sells like a sales page. We write it for one ad angle, design it on brand and code it into your Shopify theme as a template your team can edit.
Quiz funnels
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Product pages and offers
Product pages and buy boxes built around why people don't buy
Your product page and its buy box decide how much every visitor is worth. We rebuild them from your reviews, survey answers and session recordings, then test the offer itself: bundles, prices, gifts and subscription.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
Rather message first? WhatsApp