About
About crœvolution
crœvolution (also written CROEvolution) is the funnel and CRO team behind the ads of DTC brands on Shopify. Brands come to us when their ads work and the pages after the click don't: one team does the research, copy, design, Shopify code and split testing, so every winning ad angle gets a page built for it and an offer that has been tested.
What we build
Everything a visitor sees after they click an ad: advertorials, listicles, quiz funnels and sales pages written for cold traffic; product pages rebuilt around the reasons people don't buy; offer and price tests such as bundle builders, quantity breaks and subscribe and save; and cart upsells, free-shipping thresholds and one-click post-purchase offers.
Every page is a sectioned template coded natively into the brand's Shopify theme. We never use Replo or another page builder, so the brand owns every page, can edit it in the theme editor, and adds no app scripts that slow the store down.
How we work
Every account starts with research: reviews, survey answers, winning ads, heatmaps and competitors' landers, turned into a ranked list of what to build and test first. The first lander goes live within 7 days of kickoff. After that, new pages and tests ship every week, each one as a split test on real traffic, and a variant only gets all the traffic once it has won.
Tests on the page run in Convertify, our own split-testing app with heatmaps and session recordings, which clients use free while we work together. Tests that change the URL run in Meta. Clients follow the work in a shared Slack channel, with a weekly update and a monthly review of every win and loss.
Who we work with
DTC brands on Shopify that spend on Meta, Google or native ads (Taboola, Outbrain) and want more revenue from that traffic. Most do seven to nine figures a year, and many are in supplements, health and wellness. Clients have included Primal Viking, Audien Hearing, Setu, Protein.com, Peak Footwear, Byble, Elyon and Spotminders.
- Primal Viking: $1.72M in net sales through our quiz funnels, and the short quiz beat its long control by 73% in conversion rate.
- Audien Hearing: profitable on Taboola and Outbrain for the first time, with a listicle, a medical-angle quiz and native ad templates.
- An 8-figure weight-loss supplement brand: a compliant quiz funnel converting at 5.5%, profitable on the first order at $2,000 a day on Meta.
Who we are
crœvolution was founded by Vilo Kedis, who writes about the pages and tests behind our client work on X (@vilobatirkedis), on YouTube and in the Cold Traffic Letter. The company is kvb L.L.C-FZ, a limited liability company registered in the Meydan Free Zone, Dubai, United Arab Emirates, and it works with brands worldwide.
Our own team does the work, and nothing is contracted out. We're at the forefront of using AI to build funnels, with our own AI agent pipelines across the whole process, and a person on our team reviews and QAs everything before it ships.