Done for you on Shopify
Split testing for Shopify brands, run on real traffic
We are the funnel and CRO team for DTC brands on Shopify. Every page we build goes live as a test, and a version only gets all your traffic once it has beaten the one before it.
Step by step
Three kinds of test.
- 1
A new funnel for an ad angle
A quiz, listicle, advertorial or sales page built for one angle. We split the same ads between it and the page they use now, in the ad account, and compare cost per order.
- 2
A rebuilt page
A new product page or cart with every change we believe in at once, tested against the current one on revenue per visitor. Ten small changes one at a time take too long to read and tell you little.
- 3
An offer test
One part of the offer at a time: price, quantity, gift, subscription or the offer after checkout. These are decisions you reuse everywhere, so each one gets its own test.
What we look at.
Revenue per visitor is the number that decides a test on the store. Conversion rate alone can go up while order value goes down.
For a new funnel the ad account decides: what each order costs and how much it is worth. We also read the losing tests, because a loss tells us which angle, offer or layout to try next.
How a test runs.
- Tests that change the URL run in Meta. Tests on the page itself run in Convertify, our own split-testing app, which you get free while we work together
- Before a test starts, we list everything else running on the store, so two tests never change the same thing
- Around 100,000 sessions a month is enough to test changes on the page. With less, we run fewer and bigger tests, like a new page against your current one
- Every result is written up and shared in Slack, including the tests that lose
No page builders.
Every page is a native section in your Shopify theme. It loads fast, your team can edit it in the theme editor, and you own it while we work together and after.
Case study
Primal Viking: $1.72M in net sales through quiz funnels
Primal Viking sells a testosterone supplement to men from 30 to 55 who deal with low energy and belly fat. We built their cold traffic funnels as quizzes on native Shopify templates, then tested short against long, emojis against photos, and one offer against another.
$1.72M
net sales through the quiz funnels
1.43M
quiz sessions, January to September 2026
+61%
net sales per session, short Reindeer quiz over the long control
Our work
Shopify CRO and split testing we built for clients.
Each one is live on the brand's Shopify store. Open one to see it.
See what we would build first on your store.
On a free strategy call we go through your store and your numbers. You leave with the first pages and tests we would run.
Free, on YouTube
How we split test funnels on real traffic.
The whole structure, filmed and explained on real client pages.
Watch on YouTube (opens in a new tab)
Questions founders ask us.
The ones that come up on almost every call.
Keep reading
More pages we build.
Product pages and offers
Product pages and buy boxes built around why people don't buy
Your product page and its buy box decide how much every visitor is worth. We rebuild them from your reviews, survey answers and session recordings, then test the offer itself: bundles, prices, gifts and subscription.
Quiz funnels
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Advertorials
Advertorials written for the stranger who just clicked your ad
An advertorial reads like an article and sells like a sales page. We write it for one ad angle, design it on brand and code it into your Shopify theme as a template your team can edit.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
Rather message first? WhatsApp