Men's testosterone supplement
Primal Viking: $1.72M in net sales through quiz funnels
Primal Viking sells a testosterone supplement to men from 30 to 55 who deal with low energy and belly fat. We built their cold traffic funnels as quizzes on native Shopify templates, then tested short against long, emojis against photos, and one offer against another.
$1.72M
net sales through the quiz funnels
1.43M
quiz sessions, January to September 2026
+61%
net sales per session, short Reindeer quiz over the long control
What we built.
Five quiz funnels, each with a long version and a short version. The Original and Reindeer quizzes share the same questions and copy and differ only in the offer at the end.
Two emoji quizzes followed, at the owner's request: emojis instead of photos on the answer buttons, and fewer teaching steps. The long version has 17 steps and the short one 11.
Every quiz is a native section in the Shopify theme. The button on the result page links to a setting the team can change without code.
What the tests showed.
- The short quiz beat its long control on conversion rate in every pair: Original, Reindeer, Emoji Reindeer and Emoji Original.
- The best page was the short Reindeer quiz: 2.46% conversion rate and $2.00 in net sales per session, against 1.42% and $1.24 for the long control.
- The long Reindeer control still brought in about 59% of all quiz net sales, because it carried the most traffic. Its conversion rate rose from 0.45% in May to 2.32% in September as monthly sessions grew from 73,000 to 280,000.
- The long emoji version of the Original quiz was the one clear loser, at 0.61%.
What we would do again.
- 01
Build the long and the short version together and let the traffic pick. Short won every pair here, and we still would not assume it wins on the next brand.
- 02
Keep one set of questions and change the offer at the end. A new offer then needs a new result page, not a new quiz.
The numbers
Results by quiz page.
Every quiz page, January 1 to September 15, 2026, from Shopify Analytics.
| Quiz page | Live | Sessions | Conv. rate | Orders | Net sales | Net sales / session |
|---|---|---|---|---|---|---|
| Reindeer, long (control) | From May 15 | 824,129 | 1.42% | 11,689 | $1,022,364 | $1.24 |
| Original, long (control) | From Apr 28 | 206,811 | 1.18% | 2,432 | $222,666 | $1.08 |
| Emoji Reindeer, long | Jun 3 to Aug 4 | 199,658 | 1.39% | 2,781 | $227,343 | $1.14 |
| Original, short | May 11 to Jul 14 | 89,088 | 1.23% | 1,098 | $86,536 | $0.97 |
| Emoji Reindeer, short | Jun 3 to Aug 4 | 48,066 | 1.62% | 780 | $63,507 | $1.32 |
| Reindeer, short | May 15 to Jul 14 | 37,052 | 2.46% (best) | 913 | $74,010 | $2.00 |
| Emoji Original, short | Jun 3 to Aug 4 | 13,813 | 1.65% | 228 | $19,347 | $1.40 |
| Emoji Original, long | Jun 3 to Jul 27 | 13,634 | 0.61% | 83 | $6,997 | $0.51 |
| All quizzes | 1,432,448 | 1.40% | 20,004 | $1,722,771 | $1.20 |
Sessions are Shopify sessions landing on the page. Orders and net sales are attributed by Shopify's order landing page, so revenue is a floor. Net sales are gross sales minus discounts and returns. Highlighted: the page with the best conversion rate.
Our work
Primal Viking pages we built.
Each one is live on the brand's Shopify store. Open one to see it.
Get the same work on your store.
On a free strategy call we go through your store and your numbers, and show you the first pages and tests we would run.
Keep reading
How we build these pages.
Quiz funnels
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Shopify CRO and split testing
Split testing for Shopify brands, run on real traffic
We are the funnel and CRO team for DTC brands on Shopify. Every page we build goes live as a test, and a version only gets all your traffic once it has beaten the one before it.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
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