Done for you on Shopify
Product pages and buy boxes built around why people don't buy
Your product page and its buy box decide how much every visitor is worth. We rebuild them from your reviews, survey answers and session recordings, then test the offer itself: bundles, prices, gifts and subscription.
Start with the reasons people leave.
Before we design anything we read your reviews, support emails, post-purchase survey answers and session recordings. They tell us what makes people hesitate.
Each doubt gets an answer on the page, placed right where the visitor has it. Doubts about whether it works sit right after the price, not at the bottom.
Step by step
How we build a product page.
- 1
The whole offer in the first screen
Photos, the main claim, rating, price and the buy box are all visible before the first scroll.
- 2
Reviews right after the price
The first thing under the buy box answers whether it works: reviews from people like the visitor.
- 3
Doubts answered early
Someone who scrolls past the buy box has a question. The answers come next, before the long explanation.
- 4
Why it works, then what to expect
How the product works, then an honest timeline of when they will notice a difference.
- 5
The guarantee more than once
Wherever the visitor stops scrolling, the guarantee is close by. On one offer page we show it three times.
The offer is the biggest lever.
How the offer is framed moves conversion rate and order value more than any layout change. So offer tests go to the top of the list.
We test one part of the offer at a time: the price, how many units or months, the free gift, the subscription discount, the add-on and the offer after checkout. Each one is a decision you will reuse on every page, so it is worth knowing exactly what it does.
- Bundle builders and quantity breaks
- Buy one, get one, and free gifts
- Subscribe and save, and what the renewal costs
- Cart upsells and one-click offers after payment
Case study
Lumerval: five funnel formats, one offer
Lumerval sells a daily supplement to women over 35 who feel their energy and skin slipping. We built every format their ads could send traffic to, each one a theme template that takes a new angle without a new build.
5
funnel formats, each a reusable template
18
steps in the diagnostic quiz
3
advertorial angles on one structure
Our work
Product pages and offers we built for clients.
Each one is live on the brand's Shopify store. Open one to see it.
See what we would build first on your store.
On a free strategy call we go through your store and your numbers. You leave with the first pages and tests we would run.
Free, on YouTube
How we build buy boxes that sell the bigger bundle.
The whole structure, filmed and explained on real client pages.
Watch on YouTube (opens in a new tab)
Questions founders ask us.
The ones that come up on almost every call.
Keep reading
More pages we build.
Shopify CRO and split testing
Split testing for Shopify brands, run on real traffic
We are the funnel and CRO team for DTC brands on Shopify. Every page we build goes live as a test, and a version only gets all your traffic once it has beaten the one before it.
Listicles
Listicle landing pages for cold traffic
A listicle gives the visitor a short numbered list of reasons. It is quick to read on a phone, and it teaches the problem before it asks for the sale. We write, design and code them into your Shopify theme.
Quiz funnels
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
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