Done for you on Shopify
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Why a quiz works on cold traffic.
Someone who just saw your ad doesn't know your brand yet. A product page asks them to buy right away. A quiz asks them to talk about themselves first.
Each answer is a small yes. By the last question they have described their problem in their own words, and the product shows up as the answer to it.
The answers also sort your buyers. Two people with different problems can land on different results, offers and bundles from the same ad.
Step by step
How we build a quiz funnel.
- 1
Questions that diagnose
The first questions are easy: age, the main problem, how long it has been going on. Then come the ones about what they have tried before. That sets up why the product is different.
- 2
A short break every few questions
Every three or four questions there is a step with no question. It explains the cause of the problem for someone with their answers, with reviews from real buyers.
- 3
The product stays hidden until the end
The middle of the quiz never names or shows the product. It sells the diagnosis first, so the product arrives as the answer to a question the visitor just helped ask.
- 4
Email before the result
We ask for the email right before the result page, so the result is the reward for giving it. You keep the lead even when they don't buy that day.
- 5
A result page that reads like it was written for them
Their answers fill in the result: the problems they picked, how long they have had them, and an honest timeline for what to expect.
- 6
One offer page at the end
The quiz ends on a buy box with your bundles. Every quiz for a product ends on the same buy box, so one offer test covers all of them.
What we test on a quiz.
On Primal Viking the short quiz beat its long control on conversion rate in every pair we ran. On the Original quiz, the short emoji version beat the photo version and the long emoji version lost to it.
So we test length and answer style on every brand, along with the offer at the end.
- Short against long: fewer questions against more education
- Photos against emojis on the answer buttons
- The offer on the result page: bundles, subscription, price
- A new quiz against the page your ads send traffic to now, split in the ad account
Case study
Primal Viking: $1.72M in net sales through quiz funnels
Primal Viking sells a testosterone supplement to men from 30 to 55 who deal with low energy and belly fat. We built their cold traffic funnels as quizzes on native Shopify templates, then tested short against long, emojis against photos, and one offer against another.
$1.72M
net sales through the quiz funnels
1.43M
quiz sessions, January to September 2026
+61%
net sales per session, short Reindeer quiz over the long control
Our work
Quiz funnels we built for clients.
Each one is live on the brand's Shopify store. Open one to see it.
See what we would build first on your store.
On a free strategy call we go through your store and your numbers. You leave with the first pages and tests we would run.
Free, on YouTube
The quiz funnel structure we use, filmed on client pages.
The whole structure, filmed and explained on real client pages.
Watch on YouTube (opens in a new tab)
Questions founders ask us.
The ones that come up on almost every call.
Keep reading
More pages we build.
Advertorials
Advertorials written for the stranger who just clicked your ad
An advertorial reads like an article and sells like a sales page. We write it for one ad angle, design it on brand and code it into your Shopify theme as a template your team can edit.
Listicles
Listicle landing pages for cold traffic
A listicle gives the visitor a short numbered list of reasons. It is quick to read on a phone, and it teaches the problem before it asks for the sale. We write, design and code them into your Shopify theme.
Product pages and offers
Product pages and buy boxes built around why people don't buy
Your product page and its buy box decide how much every visitor is worth. We rebuild them from your reviews, survey answers and session recordings, then test the offer itself: bundles, prices, gifts and subscription.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
Rather message first? WhatsApp