What we build
Funnel and CRO services for DTC brands on Shopify
Everything a visitor sees after they click your ad, built by one team: research, copy, design, Shopify code and testing.
Quiz funnels
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Advertorials
Advertorials written for the stranger who just clicked your ad
An advertorial reads like an article and sells like a sales page. We write it for one ad angle, design it on brand and code it into your Shopify theme as a template your team can edit.
Listicles
Listicle landing pages for cold traffic
A listicle gives the visitor a short numbered list of reasons. It is quick to read on a phone, and it teaches the problem before it asks for the sale. We write, design and code them into your Shopify theme.
Product pages and offers
Product pages and buy boxes built around why people don't buy
Your product page and its buy box decide how much every visitor is worth. We rebuild them from your reviews, survey answers and session recordings, then test the offer itself: bundles, prices, gifts and subscription.
Shopify CRO and split testing
Split testing for Shopify brands, run on real traffic
We are the funnel and CRO team for DTC brands on Shopify. Every page we build goes live as a test, and a version only gets all your traffic once it has beaten the one before it.
What the work did
Primal Viking: $1.72M in net sales through quiz funnels
Primal Viking sells a testosterone supplement to men from 30 to 55 who deal with low energy and belly fat. We built their cold traffic funnels as quizzes on native Shopify templates, then tested short against long, emojis against photos, and one offer against another.
$1.72M
net sales through the quiz funnels
1.43M
quiz sessions, January to September 2026
+61%
net sales per session, short Reindeer quiz over the long control
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
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