1
A listicle with seven reasons
A trust row under the headline, then seven reasons about why energy and skin change after 35. The product shows up at reason six, once the reader agrees with the cause.
Supplement for women after 35
Lumerval: five funnel formats, one offer
Lumerval sells a daily supplement to women over 35 who feel their energy and skin slipping. We built every format their ads could send traffic to, each one a theme template that takes a new angle without a new build.
5
funnel formats, each a reusable template
18
steps in the diagnostic quiz
3
advertorial angles on one structure
The pages
What we built.
2Three advertorials on one structure
Feeling like yourself again, a hidden cause, and a comparison with clinic IV drips. Each one reveals the product 35 to 45% of the way down, after the story.
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An 18-step diagnostic quiz
Eleven questions, three teaching steps, a profile built from the answers and an honest timeline of what to expect. The product is never shown until the offer at the end, and the email comes before the result.
4A long-form sales page
A comparison and mechanism page for readers who want the full case before they buy.
5An offer page shaped like a product page
The buy box comes first and the reasons to believe sit under it, for warm traffic and retargeting. The guarantee shows up three times, so it is never far from where the reader stops.
Claims a supplement can make.
Every skin claim says how skin looks, not what it does, and timelines are honest: energy in about one to two weeks, skin in three to four. The safe wording is built into each template's defaults, so whoever edits the page in the theme editor starts from compliant copy.
Why five formats.
Different ads need different pages. A story ad needs an advertorial, an ad that makes a claim needs a listicle, and a warm visitor needs the offer up front.
With all five built as templates, a new ad angle only needs new copy. The page for it can go live within days.
Our work
Lumerval pages we built.
Each one is live on the brand's Shopify store. Open one to see it.
Get the same work on your store.
On a free strategy call we go through your store and your numbers, and show you the first pages and tests we would run.
Keep reading
How we build these pages.
Advertorials
Advertorials written for the stranger who just clicked your ad
An advertorial reads like an article and sells like a sales page. We write it for one ad angle, design it on brand and code it into your Shopify theme as a template your team can edit.
Listicles
Listicle landing pages for cold traffic
A listicle gives the visitor a short numbered list of reasons. It is quick to read on a phone, and it teaches the problem before it asks for the sale. We write, design and code them into your Shopify theme.
Quiz funnels
Quiz funnels that turn cold ad traffic into buyers
A quiz asks the visitor about their problem before it asks for money. We write, design and code quiz funnels into your Shopify theme, then split test them against the page your ads use now.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
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