# crœvolution: Funnels and CRO for DTC brands on Shopify

> crœvolution is a done-for-you funnel and conversion rate optimization (CRO) agency for DTC e-commerce brands on Shopify. We research, write, design, code and split test the landers (advertorials, listicles, quiz funnels, sales pages), product pages, offers and cart that paid traffic lands on, so revenue per visitor goes up.

## Make more profit from every visitor your ads already send.

We're the funnel and CRO team behind your ads. We build and test the landers, product pages, offers and cart your traffic lands on, so revenue per visitor goes up as you scale.

[Book a free strategy call](https://www.croevolution.com/#book) · [WhatsApp us](https://wa.me/971585766510?text=Hi%2C%20I%20saw%20croevolution.com%20and%20want%20to%20talk%20about%20our%20funnels%20and%20conversion%20rate.) · [About](https://www.croevolution.com/about) · [Contact](https://www.croevolution.com/contact) · [Portfolio](https://www.croevolution.com/portfolio)

## Most of your ad spend is lost after the click.

Your ads get a strategist, editors and new creative tests every week. The pages, the offer and the cart get far less attention, and that is where a 6% click-through rate turns into a conversion rate under 1%.

- **Every ad angle sends people to the same page.** You run dozens of angles and hooks, and they all link to one product page or the homepage. The stranger who clicked on a specific promise can't find it when they land.
- **The offer, buy box and cart were set once and never tested.** Bundles, prices, cart upsells and post-purchase offers decide how much every visitor is worth. Most stores set them at launch and haven't checked them since.
- **Nobody on the team owns conversion.** Pages are a side job for a contractor or for you. They change when someone has a free afternoon, and nobody reports on revenue per visitor.

## Everything a visitor sees after they click your ad.

One team does the research, copy, design, Shopify code and testing, so a winning ad angle gets its own page and that page gets an offer that has been tested.

### Landers: A page built for each ad angle you run.

Advertorials, listicles, quiz funnels and sales pages written for the stranger who just saw your ad, and coded into your Shopify theme. When a new angle starts winning, the lander for it follows within days.

- Advertorials, listicles, quizzes and sales pages
- The page picks up the ad's hook in its headline
- Theme templates you own, no page builder

### Product pages: Product pages rebuilt around the reasons people don't buy.

We rewrite and redesign the page from your reviews, survey answers and session recordings. Proof sits next to the objection it answers, and the buy box makes the best-value option the easy choice.

- Hero, claims and proof in the first scroll
- Buy box with bundles and subscription options
- One template that works across your whole catalogue

### Offers: Offer and price tests, the biggest lever on the page.

Quantity breaks, bundle builders, free gifts, buy one get one and subscribe and save. How the offer is framed moves conversion rate and order value more than any layout change, so offer tests go to the top of the queue.

- Bundle builders and quantity breaks
- Price and discount tests on the live page
- The offer framed the same way the lander sells it

### Cart and post-purchase: Higher order value from the cart and after checkout.

Cart upsells, free-shipping thresholds and one-click offers after payment add revenue to orders you have already paid to get. Every button on our pages can send the visitor straight to checkout with the product in the cart.

- Cart drawer upsells and free-shipping bars
- One-click post-purchase offers
- Checkout links wired to every call to action

### Testing: Every change runs as a split test on real traffic.

Tests that change the URL run in Meta. Tests on the page itself run in Convertify, our own split-testing app, which you get free while we work together. We change one variable at a time, and a variant only goes to all your traffic once it has won.

- A test queue ranked by revenue at stake
- Convertify included, with heatmaps and session recordings
- Every result written up, including the tests that lose

## Research first, then new pages and tests every week.

We do the research and strategy first on every account. Then we write, design, code and test inside your Shopify theme, and you follow all of it in a shared Slack channel.

1. **Before we build: We research your customers, ads and competitors.** Reviews, survey answers, winning ads, heatmaps and your competitors' landers. You get the research and a ranked list of what to build and test first.
2. **Week 1: Your first lander goes live in 7 days.** Written for one of your winning ad angles, designed on brand and coded into your theme, with a variant ready to test.
3. **Every week: New pages and tests keep shipping.** Landers for new angles, product page and offer changes, cart upsells. Each one goes out as a test, and the winners get all of your traffic.
4. **Every month: You see what moved revenue per visitor.** A weekly update in Slack and a monthly review of every win and loss, with next month's plan ranked by the revenue at stake.

## What the work did for real brands.

### Primal Viking (Men's testosterone supplement)

Quiz funnels for cold traffic, then tested: short against long, emoji answers against photos, one offer against another. The short quiz beat its long control in every pair we ran.

- **$1.72M** net sales through our quiz funnels
- **0.45% → 2.32%** control quiz conversion rate as traffic grew almost 4x
- **+73%** conversion rate for the short quiz over the long control

### Setu (D2C supplements)

Profitable on Amazon, losing money on every D2C order. We replaced generic product pages with category listicles, a recommendation quiz and a higher-AOV checkout.

- **Profitable** D2C orders, after losing money on every one
- **3 funnels** listicles, quiz and checkout

### Audien Hearing (OTC hearing aids)

A category leader with nothing built for cold traffic. We made a research-backed listicle, a medical-angle quiz and page templates for native ads.

- **Profitable** on Taboola and Outbrain for the first time
- **9 URLs** live pages and variants

### Weight-loss supplement (8 figures, under NDA)

Risky advertorials replaced with a compliant quiz: a BMI step, a personalised summary and an offer framed for a buyer who doesn't know the brand yet.

- **5.5%** funnel conversion rate
- **$2,000/day** on Meta, profitable on the first order

## Reviews

From [Trustpilot](https://www.trustpilot.com/review/croevolution.com):

> **High level ecom landing pages.** We run a supplement brand doing multiple 8 figure per year and were looking to build a complex and dynamic landing quiz funnel. Vilo did an exceptional job and executed it exactly how we wanted it. Very talented design and dev team for high performance ecom offers.
> — Jake Unterreiner, United States

> **CRO Evolution did some great work for us.** CRO Evolution did some great design, dev and funnel work in a timely basis by building new templates for us to use on Shopify. I was impressed with their communication, output and speed and would recommend them to other businesses!
> — Zack Hubbard, United States

> **Experience was really good.** We needed some complex things to be implemented in our business and those have been executed exactly like we wanted it.
> — Jan Gassmann, Austria

> **I got a listicle done with Vilo.** The onboarding was seamless and his team came back with a very nice template in a speedy manner! Vilo is a great guy and provides an amazing service.
> — Blake, United States

> **Vilobatir is really talented.** His design and execution was terrific. We will use again.
> — Adam, United States

## Your funnel and CRO team, without hiring one.

A head of CRO, a direct-response copywriter, a designer and a Shopify developer take months to hire, and they still need testing tools. We join your Slack and your first page is live in week one.

| | Hiring in-house | crœvolution |
|---|---|---|
| CRO strategist and researcher | Months to hire | Included |
| Direct-response copywriter | Another hire | Included |
| Designer who knows funnels | Another hire | Included |
| Shopify developer | Contractor | Included |
| Split testing, heatmaps, recordings | Paid apps | Convertify, free |
| First page live | After hiring and onboarding | In 7 days |

## Frequently asked questions

### What we do

**How is pricing set?**

Our packages start at $5,000. You get the exact number on the call, once we have seen your store and your traffic.

**What exactly do you work on?**

Everything a visitor sees after clicking your ad: landers (advertorials, listicles, quizzes and sales pages), product pages, the homepage and collections, the offer and pricing, the cart and post-purchase.

**Is it only funnels, or CRO on our main store too?**

Both. Landers and quizzes turn cold traffic into buyers, and the product pages, offer and cart decide how much each visitor is worth. We start wherever the most revenue is at stake.

**Do you run our ads or make our creative?**

No. Your media buyer and creative team keep the ads. We work with them so every winning angle has a page that matches it, and we share our research so they can use it in new creative.

**Can you rebuild our whole theme?**

Yes. We have rebuilt full themes for brands launching new products: homepage, collections, product templates and the cart drawer, all as sections your team can edit.

### How it works

**How soon is the first page live?**

Your first lander goes live within 7 days of kickoff, with research, copy, design and code included. New pages and tests follow every week after that.

**How involved do we need to be?**

You review research, designs and copy in Slack and approve them before anything goes live. Everything else, from research to code, is done for you.

**Will the pages look on brand?**

Yes. Every page is designed in Figma from your brand and your current store, and you approve the design before we code it.

**Who does the work?**

Our own team. We do the research, angles and copy, then design, code and run the tests, and nothing is contracted out. You talk to all of us in the same Slack channel.

**How do you use AI?**

We're at the forefront of using AI to build funnels. We run our own AI agent pipelines across the whole process, from research to the finished page, which is how the first page goes live in a week. A person on our team reviews and QAs everything before it ships.

### Testing

**How much traffic do we need for testing?**

Around 100,000 sessions a month is enough to split test changes on the page itself. With less traffic we run fewer and bigger tests, like an offer change or a new page against your current one.

**Which tools do you use?**

Convertify, our own split-testing app, runs tests on the page and records heatmaps and sessions. You get it free while we work together. Tests that send traffic to a different URL run in Meta.

**What happens when a test loses?**

The control keeps all of your traffic and we write up what we learned. A losing test still tells us which angle, offer or layout to try next.

**Do you guarantee results?**

No one can honestly promise a conversion rate, and some tests lose. You see every test and its numbers, and new pages and tests keep going live every week.

### Tech

**Do you use Replo or a page builder?**

Never. Every page is a sectioned template coded into your Shopify theme. You can edit it in the theme editor, and no app holds your pages hostage.

**Will new pages slow down our store?**

No. They are native theme sections with no page-builder scripts, built mobile first and speed-tested before launch.

**We're not on Shopify. Can you still help?**

Most of our work is native Shopify, and we have also built on CheckoutChamp, Funnelish and custom stacks. On the call we'll tell you plainly whether your setup would slow us down.

**Do we own what you build?**

Yes. Every template, section, research document and copy file is yours, while we work together and after.

### Working together

**Who is this a good fit for?**

DTC brands on Shopify that spend on Meta, Google or native ads and want more revenue from that traffic. Most of the brands we work with do seven to nine figures a year.

**Do we have to sign a long contract?**

No. There is no long-term commitment, and the details are in the agreement we send after the call.

**What happens after we book?**

You answer a few questions about your store, we go through it together on the call, and afterwards we send you a written strategy for your brand.

## See where your store loses money after the click.

A free strategy call about your store. Pick a time that works for you. [Book here](https://www.croevolution.com/#book).

1. **When you book.** Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
2. **On the call.** We go through where visitors drop off and which pages and tests we would start with.
3. **After the call.** You get a written strategy for your brand, whether we end up working together or not.

## Videos

From [the founder's YouTube channel](https://www.youtube.com/@vilobatir):

- [Best 2026 Ecommerce Quiz Funnel Structure](https://www.youtube.com/watch?v=qtUeWvfyiWc)
- [The Perfect Ecommerce Listicle, Full Structure](https://www.youtube.com/watch?v=77khPDWrRoE)
- [The Most Profitable Ecom Cold Traffic Funnel Structure](https://www.youtube.com/watch?v=o8-xh-KcHAg)
- [Copy This Advertorial Structure](https://www.youtube.com/watch?v=K08BqosdkPg)
- [The Quiz Funnel That Takes Cold Traffic From Answering to Buying](https://www.youtube.com/watch?v=9jfZTi_RPXw)
- [We Add $200K+/Mo With This Funnel Split Testing Strategy](https://www.youtube.com/watch?v=AajdMjiWbhs)
- [How To Build High Converting Buy Boxes](https://www.youtube.com/watch?v=qiVGsoS37I4)
- [A Simple Ecommerce Funnel You Can Implement Today](https://www.youtube.com/watch?v=Rt6s5JFIyxQ)
- [The Funnel That Educates, Then Sells](https://www.youtube.com/watch?v=Ndu3iVvg5ZU)
- [The 10 Best Split Testing and Funnel Tools](https://www.youtube.com/watch?v=Nj087H0hCKk)